Code of Conduct

Code of Conduct


  • Alameda Vipers Code of Conduct
  • Photo Release
  • General Information

Alameda Vipers Code of Conduct

"What you are as a person is far more important than what you are as a basketball player" - John Wooden

In order to ensure that the principles of sportsmanship, fair play, skill development, and mutual respect among players, coaches, officials and spectators are the primary considerations governing competition, the Individual Code of Conduct for Players, Parents and Coaches has been established and adopted pages 9, 10, and 11 of the Alameda Vipers New Members Introduction Packet, and can be found later in this document.  

Conduct Review Procedure
Coaches, parents, players, fans, opponents, tournament directors or Alameda Vipers Board of Directors members may lodge their complaints or concerns regarding violations of the codes of conduct by use of the following procedure:

  1. Submit a written request (email is allowed) for a Conduct Review in writing to a coach or board member. This should include:
    a.  Your name (will be kept confidential)
    b.  Name of the player, coach or fan to be reviewed
    c.  Name and contact information of any witnesses
    d.  Reason a review is being requested
    e.  Any details required to investigate
  2. The incident will be reviewed by the Alameda Vipers Board of Directors
  3. The submitter and witnesses may be contacted for further information
  4. The person who violated the code of conduct may be contacted for further information.
  5. Witnesses may be contacted for further information
  6. Appropriate action will be taken, which may include one or more of the following actions:
    a.  Reprimand
    b.  Suspension
    c.  Revocation of coaching privileges
    d.  Expulsion of a player from the Alameda Vipers
    e.  Criminal charges
    .  Other action to be determined by the board of directors
  7. All parties will be notified of the outcome, with some information potentially being withheld for privacy reasons (in some cases).

Staff Code of Conduct
All Vipers Coaches, Assistant Coaches and Team Parents agree to a Code of Conduct and signed copies are kept by the Alameda Vipers Club.  It is provided here for your reference only). Each coach will ensure that his/her coaching conduct and communications with referees, spectators, game officials, Alameda Board of Directors and other Alameda Vipers club members is reflective of the ideals established herein.  To satisfactorily meet these responsibilities, the coach is expected to:

  • Complete and abide by the terms of the Alameda Vipers Staff Code of Conduct
  • Know the rules and abide by them.  Ensure the safety of players at all times.
  • Commit to teaching basketball and instructing team members in the rules and coach his/her team in such a way as to motivate each player to compete according to the rules at all times.
  • Respect the game officials and refrain from questioning their decisions in a disrespectful or abusive manner.
  • Ensure that the players and spectators follow all tournament and related gym rules and regulations.  Assist Team Parent with all administration matters, including fee collections, paperwork completion and communications.
  • Ensure that fans of his/her team conduct themselves with sportsmanship and maturity at all times while in attendance at game sites and/or representing the Alameda Vipers.
  • Assist the game officials in maintaining control of spectators during the games.
  • Respect the coaches and players of the opposing team both during the play of the game and at its conclusion, win or lose.
  • Teach each player, especially through personal example, to be humble and generous in victory and proud in defeat. 
  • Maintain control of his/her emotions and avoid actions, language, and/or gestures that may be interpreted as hostile and humiliating.
  • Instruct team support personnel (e.g., assistant coaches, scorekeepers, and timekeepers) in their responsibilities in accordance with established rules and procedures.
  • Realize, accept, and practice the principal that a team’s reputation is built not only on its playing ability, but also on its sportsmanship, courtesy, and manner.

Those who violate the Code of Conduct policy can be subject to reprimand, suspension and/or revocation of coaching privileges at the direction of the Alameda Vipers board of directors.  Consequences shall be managed using

Photo Release

I hereby grant Alameda Vipers, its representatives and employees, or anyone authorized by Alameda Vipers, permission to use my likeness and/or the likeness of my child(ren), relatives and guests in a photograph in any and all illustrations, advertising, publications, including website entries, without payment or any other consideration.

I understand and agree that these materials, including all negatives and positives, together with the prints, will become the property of Alameda Vipers and will not be returned.

I hereby irrevocably authorize Alameda Vipers, its representatives and employees, or anyone authorized by Alameda Vipers, to edit, alter, copy, exhibit, publish or distribute this photograph for the purposes of publicizing Alameda Vipers programs or for any other lawful purpose.

In addition, I waive the right to inspect or approve the finished product, including written or electronic copy, wherein my likeness or the likeness of my child(ren) appears. 

General Information

About The Program
Alameda Vipers are a registered 501(3)(c) Non-Profit, competitive youth basketball program that focuses on coaching and teaching advanced skills, sportsmanship, through hard work and the a love of the game of basketball.  The instruction regimen includes practice sessions, scrimmages, and tournament games. Alameda Vipers are based in Alameda County, CA  Club website: The Alameda Vipers Club is affiliated with the National Amateur Athletic Union (AAU) and fields girls and boys teams in grades 2 to 12.  The Vipers operate year-round and separates the 12-month calendar into 4 seasons Winter (Jan-Feb), Spring (Mar-May), Summer (June-Aug) and Fall (Sept-Nov).


AAU  Amateur Athletic Union (AAU) is one of the largest sports organizations in the United States. The difference between AAU basketball and other basketball leagues is based on the use of full high school rules. No developmental limitations are placed on the game such as participation and no-press/fast-break rules.  This promotes competitive play and the broadest exposure to fundamentals and advanced techniques of the game.  


Team As Community
The team is built around a “community” concept. All board members, coaches and those who help the team are volunteers. Parents are asked to be active participants in non-coaching team activities. For instance, we do our best to setup car pool schedules that help share the burden of transporting player, parents and fans to-and-from games and practices.  Participation of parents is a requirement of team membership.  Parents are expected to focus on the primary part of our agenda that supports our coaches as they teach basketball in a team environment, and de-emphasize the importance of “just winning”.  Education and skills development are our primary goal.  


Financial and Participatory Commitment
Parents are responsible for covering the cost of their child’s participation in the program.  We welcome any assistance in obtaining sponsors for the teams and the club to help subsidize any operational or tournament costs. Each team has an “Account” against which membership dues will be applied. These funds provide for:  AAU Annual Club Membership Fees, Team liability insurance ($1 million liability), Equipment, Tournament / League Entry fees, Practice Facility Rental, and Other expenses required to run the team.


We are not a recreational team
We strive to have a team for each grade level and some grades may contain more than one team.


Practices and Training
All teams will practice approximately 2.5-3 hours per week.  Practice times are scheduled based upon availability of gyms, coaches and trainers.  Proper club attire at practices and games is required as determined by the coach. Playing time is determined by the coach  to meet the competitive needs of the team and the games.  Playing times are not equal and there are games where all players may not get in the game. It is the coach's decision to put the best players in the game as the situation demands. To remain competitive, players must meet the expectation of the coaches related to individual skills, mental preparedness,  coach-ability (attitude, effort, ability to learn), and physical conditioning for the rigor of AAU games and practices.   Players and parents  must respect the coach and the coach’s decision and responsibility to the overall team and club.   A commitment to discipline in basketball training and conditioning during practice and outside of practice is required as well as  reaching and maintaining the physical and mental conditioning and preparedness, and a commitment to team basketball.   Head coaches have the right to add and remove players based the best outcome for the team.


The Alameda Vipers is a registered 501.3.c non-profit organization. We keep the fees for players very low.  We have modest uniforms and focus on teaching the game of team basketball.  Basketballs are provided. Each season the players fees are based on factors including gym rentals, insurance, game and tournament costs.  After the team is formed the Coach will provide the total fee amount to the parents.  Checks for fees are made payable to: Alameda Vipers.    


Games & Tournaments
Players are expected to commit to attending practices and games over the course of the season.  Fees are based on the number of games that the team’s Head Coach wants for that season (minimum 15 games),  and gym rentals fees, first aid, supplies and club insurance. Most games and tournaments will be local (within the bay area) and some may  occasionally be out-of-area (Sacramento, Reno, LA, etc.) and may require an overnight stay.  The Head Coach and Team Parent  will select the appropriate number and location of tournaments. Once the game schedule is finalized, it is expected that  players will attend all games and be ready to play.  Tournaments are on weekends.  Schedules for the tournament are commonly released on Thursday before the weekend games.


Traveling & Game Expenses
All costs associated with travel to tournaments such as uniforms, transportation, parents and fan admission  to games, food and hotel stay are the players family’s responsibilities and are not included in the seasonal fees. 


Staff Background Checks
Background checks are required of all Coaches and Assistant Coaches.  The National AAU conducts criminal background checks  on every non-athlete member (Coaches, Managers, etc), and will not issue an AAU Membership card and can’t coach until  the background check is "clear".


Our team is a 501(3)c non-profit organization. Having non-profit status allows us to solicit local businesses and organizations to obtain tax deductible donations to manage and run the teams. Please ask for a “Sponsor Packet” if you know of someone or company that would be interested.  Alameda Vipers are a registered non-profit 501(c)3 organization and our tax identification number is 90-0679124.  All donations to the Alameda Vipers are fully tax deductible.


Seasonal Fees
Club membership dues provide enough funds to cover the estimated expenses for the individual team starting each season (4 seasons per AAU calendar year). The club membership dues are credited towards the financial commitment. Players who are not current with dues will not be allowed to participate in practices and games, and may forfeit their spot on the team roster. Limited payment arrangements are available. Sponsorships are allocated for each team.  Coaches nominate those for scholarships by turning in the Financial Aid forms.

The teams will participate in scrimmages, tournaments, leagues, clinics and other events in order to provide a forum in which players can apply the skills they've learned and participate in a competitive environment. Our goal is to be competitive, set goals, and improve each game. The team management will work hard to find compatible / competitive venues to play.

Most communications parents receive will be from the Team Parent or Head Coach.  Email is the standard form of communication for the Alameda Vipers Club.  Parents are expected to communicate to the Head Coach or Team Parent a player’s availability in advance as requested for all games and practices.  Practice attendance is expected and communication of absence by exception and in advance is required.

Alameda Vipers Club will contact parents of players on a very limited basis as is needed to conduct the business of the club.  Additional information and updates are provided on the club website at  

For more information, contact us by email at or call 510-214-2601.